Ecolac is a Spanish sports nutrition brand built on three values that we used as the spine of every decision: strength, elegance and transparency. The studio took on a long-term collaboration that included packaging redesign, art direction and a full photography campaign shot in the Spanish Pyrenees — one of the most evocative natural environments in the country. The challenge was to position Ecolac next to international competitors while keeping a distinctly local identity, with imagery that connected the brand to the real landscapes where its users train, race and rest.