Ixeia was born in the province of Huesca, in the foothills of the Pyrenees, from the vision of Marta Berdún — a pharmacist who wanted to build a natural cosmetics brand that took its values, its names and its rhythms from the territory itself. The proposition is uncompromising: own formulations, natural cosmetics, scientific rigour, ethical sourcing, and a commitment to social inclusion in the way products are made. Bozeta accompanied the brand from the very beginning, working on the conceptualisation of the project, the design of the logotype and the full visual identity system, alongside every graphic application the brand would need — from social media to the packaging of an expanding catalogue of products. The challenge was to give Ixeia a visual world that felt as honest as the formulas inside the bottles: warm, contemporary, unapologetically local.