Industry

Institutional Branding & Innovation

Client

CEEI Aragón (Government of Aragón)

MatriX. A new brand for entrepreneurship and innovation in Aragón.

Designing the visual system for a programme connected to the European business and innovation network.

CEEI Aragón — the Centro Europeo de Empresas e Innovación de Aragón — is an investment instrument of the Government of Aragón created in 1992, and part of the European Business and Innovation Centres Network (EBN). When CEEI launched Matrix, a new programme to support regional entrepreneurship, innovation and technological development, they asked Bozeta to design the brand from the ground up: name handling, symbol, typographic system, colour, and the application rules that would make the identity work across communications, digital channels and event materials.

Visit CEEI Aragón

A brand built to operate inside the European innovation ecosystem.

Matrix needed to function inside a layered institutional context: the regional government, the EBN European network, the wider innovation community in Aragón. The final identity was conceived as a flexible, contemporary system capable of holding that complexity while remaining recognisable in every application — from event signage to digital communications. For Bozeta, Matrix added another step in a line of work that keeps strengthening our relationship with public institutions and innovation programmes in the region.