Industry

Cultural Innovation & Heritage Crafts

Client

PARIS/64

PARIS/64. A 64-bag limited edition bridging Spanish craftsmanship and the Web3 future.

When a centuries-old craft meets blockchain, augmented reality and the European Digital Product Passport.

PARIS/64 is a Spanish fashion brand built on a quiet commitment: keep bag-making alive in Illueca, a town in Aragón with a long textile history that has lost more than 1,500 jobs in two decades. When the brand decided to launch a 64-piece capsule collection of its Mini Lumière Caramel model, they wanted it to be more than a product — they wanted it to be a statement about traceability, craft and a more honest fashion industry. Bozeta was brought in as technology partner to develop the digital layer of the project: a blockchain-based authenticity and traceability system, a full 3D model of the bag, an Augmented Reality experience that lets buyers see the piece in their own space, and the dedicated project website where the whole story lives.

Visit the project

Anticipating the EU Digital Product Passport from a workshop in Aragón.

Each of the 64 bags carries a unique digital identity that travels with it across owners, recording its origin, materials and history on-chain. The project was featured in FashionUnited, FashionNetwork and regional press as one of the first Spanish examples of a fashion product designed in dialogue with the upcoming European Digital Product Passport regulation. For us at Bozeta, PARIS/64 captured something we keep returning to: technology is most interesting when it serves a craft that already exists, rather than replacing it. The project remains live, the bags continue to find their owners, and the technical infrastructure is ready to scale to future collections.