Zyra was born from a physiotherapist in Logroño who saw the same problem repeating itself across the sector: clinics spending more time on administrative work than on patients. The proposition was a single platform integrating booking, patient management, billing, scheduling, staff coordination and space management — built for the specific workflows of physiotherapy practices, with the ambition to scale across Spain and beyond. Bozeta was brought in from the beginning: brand strategy, visual identity, naming work, and the ongoing UX/UI design of the application itself.